Using Technology to Decrease Food Waste and Your Grocery Bill ft. Jonathan Defoy (FoodHero)
Jonathan Defoy is the Founder and CEO of FoodHero, an app that brings merchants and consumers together to sell surplus food that would otherwise end up in landfill.
FoodHero bridges the gap between these two groups with its easy-to-use marketplace-based platform. Designed to reduce food waste, the app allows merchants and consumers to save money, while doing their part for the planet. FoodHero is an absolute success here in Quebec, with plans of aggressively expanding across Canada over the coming months.
On this episode, Jonathan shares how FoodHero can help solve multiple challenges at once: food waste, increasing grocery bills, and slim margins for grocers. We also dive into the potential of technology in promoting sustainability, tips for entrepreneurs including considerations when it comes app development and being resilient in launching businesses, and taking care of your mental and physical self as a competitive advantage.
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