Green Claims in 2024: Global Guidelines and Regulations ft. Lauren Scott (The Resilience Report)
In this solo episode, we are going to be diving further into a topic that several of you have asked us to explore on The Resilience Report: green claims and messaging. More specifically, the guidelines and regulations coming into place this year (2024) and how this might change our businesses and how we position our products and services.
In this episode, host Lauren Scott will share more about how the regulations and guidelines are changing, what you need to know, some of the risks that are associated with making unsubstantiated claims, and then three quick tips that you can immediately action at your business so as to be amore mindful with how you're talking about your products and solutions.
(0:00) Intro
(1:00) Green claims in 2024
(2:50) Why new guidelines and regulations?
(4:36) Understanding the new Green Directives in Europe
(7:52) Green Guides in the USA via the Federal Trade Commission (FTC)
(9:28) Knowing the risks of making unsubstantiated green claims
(11:00) 3 actions you can take today to get ready for green claim guidelines and directives
00:00 - Intro
01:00 - Green claims in 2024
02:50 - Why new guidelines and regulations?
04:36 - Understanding the new Green Directives in Europe
07:52 - Green Guides in the USA via the Federal Trade Commission (FTC)
09:28 - Knowing the risks of making unsubstantiated green claims
11:00 - 3 actions you can take today to get ready for green claim guidelines and directives
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